Self-assessment and Renewal of the High Quality Certification Given to the Marketing and Advertising Program of Politécnico Grancolombiano University Institution

Authors

  • Leonardo Ortegón Cortázar Institución Universitaria Politécnico Grancolombiano

DOI:

https://doi.org/10.15765/pnrm.v8i14.502

Keywords:

Self-assessment, high quality certification, education

Abstract

This article, result of an investigation, aims to register the self-assessment process regarding the renewal of the high quality certification given to the Marketing and Advertising Program of Politécnico Grancolombiano University Institution based on the guidelines established by the National Council of Accreditation. The methodology used as well as the results of the self-assessment process showed that the program meets the high quality level. For this reason, by means of the Resolution 16036, dated December 10th, 2012, the Government, through the National Council of Accreditation, gives the renewal of the high quality certification by putting together recommendations from a final external evaluation. This certification is an incentive to continue improving not only the program, but also the work of each one of its members.

Downloads

Download data is not yet available.

Author Biography

  • Leonardo Ortegón Cortázar, Institución Universitaria Politécnico Grancolombiano
    Ph.D. in Marketing

References

Colombia, Consejo Nacional de Acreditación (2006). Guía de procedimiento. Autoevaluación con fines de acreditación de programas de pregrado (4ª ed.). Recuperado de http://cms-static.colombiaaprende.edu.co/cache/binaries/articles-186376_auto_eval_prog_aca_pregrado.pdf?binary_rand=6566

Colombia, Consejo Nacional de Acreditación (2006). Guía de procedimiento. Renovación de la acreditación de programas académicos de pregrado. Recuperado de http://cms-static.colombiaaprende.edu.co/cache/binaries/articles-186376_guia_5.pdf?binary_rand=1730

Institución Universitaria Politécnico Grancolombiano (2011). Proyecto Educativo Institucional. Recuperado de http://www.poligran.edu.co/comunica/documentosportal/pei.pdf

Institución Universitaria Politécnico Grancolombiano, Facultad de Mercadeo, Comunicación y Artes (s. f.). Planes de mejoramiento y procesos académicos.

Institución Universitaria Politécnico Grancolombiano, Facultad de Mercadeo, Comunicación y Artes (2006). Informe de autoevaluación para el registro de acreditación. Bogotá.

Institución Universitaria Politécnico Grancolombiano y Facultad de Mercadeo, Comunicación y Artes Institución (2011). Informe de autoevaluación para la renovación de acreditación. Bogotá.

Institución Universitaria Politécnico Grancolombiano (2013-2017). Mapa Estratégico Institucional. Recuperado de http://cio/PEPG/Documentos%20RAE/

Downloads

Published

2014-09-05

Issue

Section

Scientific and technological research articles

How to Cite

Ortegón Cortázar, L. (2014). Panorama, 8(14), 74-85. Self-assessment and Renewal of the High Quality Certification Given to the Marketing and Advertising Program of Politécnico Grancolombiano University Institution. https://doi.org/10.15765/pnrm.v8i14.502

Similar Articles

1-10 of 332

You may also start an advanced similarity search for this article.