Perspectivas de medición orientadas al mercado: revisión metodológica.
DOI:
https://doi.org/10.15765/pnrm.v2i5.253Abstract
El propósito principal de éste artículo es mostrar las diferentes perspectivas metodológicas de medición orientadas al mercado y proponer un modelo para ello después de revisar la metodología utilizada en distintas aplicaciones empíricas por autores que han investigado el tema.Downloads
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